Founder. Creative Director. Explorer.
Jason LeFrock has spent more than 28 years creating brands, websites, campaigns, and ideas that are designed to do one thing really well:
Stand out.
As Founder and Creative Director of Studio217, Jason blends strategy, design, technology, and a little creative rule-breaking to help businesses look better, communicate smarter, and feel unmistakably their own.
His biggest source of inspiration doesn’t always come from behind a screen.
Jason travels extensively, constantly taking in design, architecture, art, culture, hospitality, packaging, typography, and visual details from around the world. A storefront in Copenhagen, a hotel in Tokyo, a café in Costa Rica, or a sign halfway up a mountain can spark the next idea.
And when he’s not designing, he’s usually outside chasing something.
Snowboarding. Surfing. Mountain biking. Hiking. Exploring.
Nature, travel, mountains, oceans, and movement are a huge part of how Jason stays inspired, curious, and creative.
His philosophy is pretty simple:
See more. Do more. Stay curious. Make cool things.
Have a brand, website or creative challenge? See Studio217’s work or start a conversation.