Jason LeFrock is a forward-thinking designer, entrepreneur, and father whose vision and leadership drive the creative heartbeat of Studio217. Known for blending strategic insight with bold creativity, Jason brings a unique combination of business intelligence, design expertise, and client-focused dedication to every project.
With over 25 years of experience in branding, design, and visual communication, Jason launched his career after earning his BFA in Graphic Design from Metropolitan State University of Denver. Early roles with major corporate brands built the groundwork for his understanding of high-level brand strategy and communication. Wanting to expand beyond traditional agency work, he founded Studio217—a boutique, full-service branding and creative agency—so he could bring his broader creative vision to life.
Jason’s global perspective is shaped by his studies at Colorado Mountain College and the University of Colorado Boulder, along with immersive programs in Jamaica, Russia, and Costa Rica. His extensive travels across Europe, Africa, and Asia continue to influence his approach to design, giving his work a refined, modern, and globally inspired aesthetic.
Throughout his career, Jason has partnered with a wide range of local, national, and international clients, providing sophisticated branding, digital, and print solutions across diverse industries. His strengths include motivating creative teams, elevating design standards, and consistently delivering exceptional work—on time, under pressure, and always aligned with each client’s strategic goals.
With deep expertise in contemporary design technology, brand strategy, and digital platforms, Jason is committed to pushing boundaries while maintaining clarity, purpose, and impact. His leadership is rooted in collaboration, innovation, and an unwavering focus on meaningful results—ensuring that every Studio217 client receives thoughtful, modern, and memorable creative solutions.